24 The German franchise
24 The German franchise industry A LOOK AT THE FACTS Franchising is based on partnership and co-operation between two independent entrepreneurs. This is because, unlike independent entrepreneurs, franchisees can rely on the support of their franchisors in many areas during difficult economic times and are therefore not faced with challenges as lone fighters. Want to find out more about franchising? The channels of the German Franchise Association are always the right choice. Just like the association’s magazine FRANCHISEconnect, which provides comprehensive information in print and online. Want to exchange ideas in person? Then come to stand B239 right away! Turnover at an all-time high of over 147 billion euros: Last year, the franchise industry reached an all-time high with total turnover of 147.6 billion euros, which corresponds to an increase of 3.8 per cent compared to the previous year. Fortunately, this development also contrasts with the overall economic trend. The franchise industry can grow, especially in these times, as franchising offers a business model that is characterised by its adaptability, efficiency and risk minimisation. At 48%, the service sector occupies the top of the sector distribution. The second place is shared with 19% each by trade and the catering/leisure sector. Behind them the craft sector with 14%. The service sector is therefore currently the undisputed leader in the ranking of franchise sectors. www.franchise-expo.com 6
Together with their approximately 147,030 franchisees and over 830,000 employees, the franchise systems active in Germany generated a turnover of 147 billion euros in 2023. The German Franchise Association has represented the interests of the franchise industry in the economic policy environment - both nationally and internationally - since 1978. As a quality association, the Franchise Association stands up for franchisors and franchisees alike and offers numerous services and benefits in addition to representing their interests. More than 430 members are currently organised in the association. In addition to franchise systems with full or associate membership, these also include experts such as consultants and lawyers. Franchising is based on partnership and co-operation between two independent entrepreneurs. This is because, unlike independent entrepreneurs, franchisees can rely on the support of their franchisors in many areas during difficult economic times and are therefore not faced with challenges as lone fighters. Want to find out more about franchising? The channels of the German Franchise Association are always the right choice. Just like the association’s magazine FRANCHISEconnect, which provides comprehensive information in print and online. Want to exchange ideas in person? Then come to stand B239 right away! 7.–9. NOVEMBER 2024 GERMANY YOU ARE READY! Find the right franchise system for you on FEX24! 7
